It is an amazing thing to have a new website. It is like you got something special from the Apple store. It is so exciting that you now get a chance to spread the news about your senior living community that it got you thinking about concepts such as branding, color schemes, the logo, flashy design, what your community is like, and the amount of hits you will get, etc.
However, have you thought about what your website will be like? More often than not, outsiders see and contact your website first such as your potential residents and caregivers. You only have a short time to give them the answers they are looking for or they will immediately go looking for it somewhere else. And all the flashy designs you have prepared can go to waste.
It is crucial that your website can connect to people’s emotions and engages them in a relationship once they go to your page considering how overwhelming the world has become with all the information being shared globally in an instant. Hence, you should not simply focus on the aesthetics of your senior living website since the metric you should be focusing the most is how many customers you can get from this thing.
It is nice to have a pretty and trendy senior living website but you should really focus on how you can make it a part of your marketing system that will help you attract new residents on its own and help you in the sales process. It shouldn’t be just a costly digital brochure.
How to Generate Sales Funnel Through Your Senior Living Website In a span of 10 seconds, you should be able to attract the attention of seniors and caregivers. There are various ways for seniors and caregivers in your area to get to your site. Searching through web browsers is among the most controllable ways they use.
If you pay for traffic using pay-per-click in order to attract people to your site, ensure that you have a landing page that is designed to have all the answers to what people are usually looking for. In fact, you should be able to collect people’s contact details in each page of your site or even encourage you to give you a phone call.
A lot of senior communities do not ask people to go to a certain page. They usually encourage people to visit the homepage that lacks important information despite of its aesthetic so it is no longer surprising that they do not hear from anyone after. Make yourself approachable because seniors want to deal with people and not just businesses.
You can easily get their contact information by providing a valuable information they may find useful like an email course of videos and proceed from there.
Following up on every visitors to your site is also a great way to establish a good relationship with your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. You won’t have a hard time shining out from the rest and getting a monthly newsletter they can learn a lot from you is just an added bonus.