Do You Want To Get Kickstarter Backers?
Many people have income they can dispose. In one year, some Americans have around $21,000 per year as discretionary income. If the income bracket is high they spend more on things that are outside their needs. They save some but a lot of it is spent on furniture,movies and fun things.
To fund a kickstarter campaign, may not be realized because the money is not seen. You many not have control of your campaign but you might wonder why people are not spending money on it.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. If you are marketing using broad strokes and can’t answer if you are implementing the 80/20 there is no reason why you don’t have backers. Your kickstarter operation should now be looked at as a business. This is because it is always good to do market research for your business.
If you are looking at finding out how you can measure interest and have a pool for marketing then you should having a “sales funnel” approach. The fact that nothing is being sold at the point makes it not really sales funnel however there are some principles which will show how the sales funnel works.
In case you are looking at making the available leads to be potential backers and also convert serious backers from those who are still undecided the Pareto rule should be in application.
In the landing page you should have a preview of your products or services. Next you should find out if there are people who would want to back you later in your kickstarter campaign. Find out if they are comfortable receiving an email about the information.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. Getting help on how to improve your product should be the sole purpose of the group. Your products will be better sold by your backers if you involve them in product development and involve them in the campaigns.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.